Yes, even the biggest and best organizations can suffer tremendous losses due to something as simple as a DNS issue. Unless you are immersed in DNS and it is one of your core competencies, it is easy to make a mistake, and that may be what transpired at Apple.
As reported at ars technica, CNBC and various other online publications, Apple’s iTunes and iCloud services were offline Wednesday for about 12 hours costing the firm an estimated $32 Million in lost revenue. It is estimated that Apple brings in about $65 Million per day from app and music sales, so a 12 hour outage has to hurt significantly.
Apple remained silent on the issue for some time, but did eventually confirm that the issue was caused by an internal DNS error. They stated: “We apologize to our customers experiencing problems with iTunes and other services. The cause was an internal DNS error at Apple. We thank everyone for their patience.”
Apple’s costly downtime happened just a few days after Google suffered a significant cloud outage which they blamed on a bad patch.
At Total Uptime Technologies, we are DNS experts. We know it inside and out, and that is why some of the world’s largest organizations choose us to take care of their DNS. Sadly, Apple is not one of them. Let us help you eliminate the same thing from happening to you! Test drive Cloud DNS for free today!
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