Our Cloud is Different Than Yours

A day doesn’t go by where we are yet again annoyed with how flippant organizations are in using the word “cloud” for what appears to be a marketing hype. Take Western Digital and their My Cloud product for which I have seen many TV commercials as of late. It is simply a personal cloud storage device. What’s really “cloud” about it? Other than the fact that you can access it remotely, nothing! It gives honest, legitimate cloud providers like Total Uptime a bad rap.

When Cloud Computing first came out, we didn’t like the name either because the compute being offered was nothing more than a virtualized server. Call it what it really is, a “virtual server”. But now that the likes of Amazon, RackSpace and other reputable organizations have taken it to a new level and have made these virtual servers span multiple machines with auto-migration capabilities and other features to increase availability, we’re a little more comfortable with it, although still not 100%. But when someone like Western Digital takes a single hard drive and slaps a web interface on it, I don’t think the term “cloud” is warranted. In fact, it offends us.

Cloud should not be synonymous to “hosted” or “virtual” or “web-accessible” or even “redundant”. It should mean “resilient”, “everywhere”, “flexible”, “indestructible”, “scalable” and so on. I think you get where we’re going with this because that’s exactly how we think about it.

Here at Total Uptime, when we attach the word “cloud” to our Cloud DNS, Cloud Load Balancing and Cloud WAF, we mean to say that they are offered from a real cloud platform. Our cloud is a globally distributed network that is truly redundant, diverse and designed for no single point of failure. It spans multiple datacenters operated by different vendors in dozens of countries, it is interconnected in every which way and linked to every major Tier-1 backbone network, it is infinitely scalable and instantly migratable ,so much so that it actually helps organizations increase uptime. Isn’t that what “cloud” should really be? Is that what savvy IT managers want? We think so, so that’s how we designed it.

So as the world around us continues to give cloud a bad rap, please don’t lump Total Uptime into the mix. Learn more about our global cloud platform.

Prevent your next outage now!

TRY IT FREE

Other articles you might like to read:

Google and Amazon reveal their secrets of scalability. What is yours?

We read an interesting article recently published in IT World entitled Google, Amazon reveal their secrets of scalability. Joab Jackson, who wrote the article, provides information received at various talks by Google and Amazon on how they engineer their IT infrastructure for scale. One of the key strategies used by Google was doing things on the […]

The Advantages of Software Defined Storage

Companies across the globe are rapidly undergoing a digital transformation covering every aspect of their respected organizations, especially the enterprise. This macro process has pushed IT leaders to migrate applications and data to the cloud as well as software defining their own on premise infrastructures. This is being accomplished by incorporating the technology triad of […]

Does the Cloud have a Layer 1 or Layer 2?

Your customer calls the hotline and reports an outage. Now what? Well, first we need more information. What’s down? When did it go down? Were there any changes that may have affected it? Have other customers reported outages that may be related? We can’t possibly cover all the issues here. So let’s consider a specific […]

Cloud Service Level Agreement Expectations

Service Level Agreements (SLAs) are essential in the IT business. IT managers should know what to expect from their service providers. You should fully understand any SLA before signing it – especially when it comes to uptime. Let’s explore. SLA Overview Everyone who has been around IT support has heard of Service Level Agreements. As […]